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Buying Guide

The Ultimate Guide to
Buying A Bespoke Diamond Ring
for Engagement, Wedding or Proposal

How Much Should You Spend?
Design Your Own Diamond Ring with Burrows Jewellers
Bespoke craftsmanship · Ethical diamonds

Introduction

A diamond ring is not just a piece of jewellery. It often carries strong meaning filled with feelings and emotions.

Many people buy it for engagements, weddings, or special moments like proposals, while others buy it for gifts or themselves to look beautiful. That is why choosing the right ring can make those feelings or emotions everlasting.

Choosing a perfect diamond ring that gives an unforgettable experience to you or your loved one is often time-taking. After all, you are buying a special thing, which requires your special attention for careful selection. However, with so many options to choose from, complex technicalities, and your budget, you may not even know where to start.

GIA Certified Diamonds 30+ Years Expertise Bespoke Service

This eBook will guide you every step for buying your dream diamond ring from Burrows Jewellers - your all-in-one place to order a bespoke diamond ring. We have a catalog of GIA certified diamonds, and we have been in this business for over 30 years.

“A diamond is forever, so take time to come up with a wise selection.”
Stage 1: Begin with Setting +

Step 1: Choose Your Setting Style

Prong / Claw Classic & maximizes light
Bezel Modern & protective
Halo Extra sparkle
Three-Stone Past, present, future
Solitaire Timeless elegance
Popular settings: Halo & Solitaire shown in our gallery

Step 2: Choose Type of Metal

Platinum 18K Gold 14K Gold Palladium

Step 3: Gold Color Options

Yellow Gold White Gold Rose Gold

Step 4: Choose Supported Shape

Round Brilliant
Princess
Emerald
Oval
Pear
Cushion

Step 5: Set Your Price Range

£1,000 – £3,000 | £3,000 – £6,000 | £6,000 – £10,000+ | Bespoke quote available
Review & Select: Once you finalize setting, metal, and budget, our design team creates a CAD preview.
Stage 2: Choose Stone +

Step 1: Choosing Between Natural Diamonds and Lab Grown Diamonds

🌍 Natural Diamond Mined, unique, timeless value

🔬 Lab Grown Diamond Eco-friendly, 30-40% less, identical optical properties

Simple Advice: Both are real diamonds. Lab-grown offers larger carat for budget, natural carries geological rarity.

Step 2: Choose Supported Shape

Round, Oval, Emerald, Asscher, Radiant, Marquise, Heart, Cushion, Princess.

Step 3: Famous 4Cs That Determine Diamond Quality & Price

Cut

Most important for brilliance. Grades: Excellent, Very Good, Good. Ideal cut maximizes fire.

Clarity

Flawless to Included (I1-I3). VS2 or SI1 are eye-clean for most rings.
Types of Inclusion: feathers, crystals, clouds.

Color

White Diamond: D (colorless) to Z (light yellow). G-H are best value.

Fancy Diamond: yellow, pink, blue – rare and priced separately.

Carat-Weight

Weight, not size. Larger carats increase price exponentially. Useful Tip: Choose just below half-carat increments (0.9ct vs 1.0ct) to save budget.

4Cs chart – Cut determines sparkle, Clarity vs Color trade-offs

Step 4: Set Your Price Range

Stone budget: £500 – £2,000 | £2,000 – £5,000 | £5,000 – £15,000+
Useful Tips for Choosing the Right Carat: Consider finger size and setting style. A halo makes center stone appear larger. Prioritize cut over carat for brilliance.
Useful Tips on Choosing the Right Color: For white gold/platinum settings, choose H+ color; for yellow gold, lower colors like J can appear warmer & beautiful.

Review & Select – Our gemmologist will help you compare diamonds side-by-side using high-res imaging.

Stage 3: Add Stone To Ring To Review Full Ring +
Step 1: Add to Ring
Select the perfect setting + chosen diamond and finalize ring assembly.
Step 2: Add to Cart
Review 3D render, engraving options, ring size.
Step 3: Choose Payment Option
Deposit, full payment, finance options available.
✨ Preview your bespoke ring with our configurator ✨
Final review & quality check: Each bespoke ring includes certification, lifetime polishing, and resizing.

Diamond Quality Deep Dive

Cut: Proportions & finish – affects fire. Ideal cut is recommended for maximum brilliance.
Clarity inclusions: Feathers, crystals, knots, clouds. VS clarity is excellent.
White vs Fancy: White D-Z scale, Fancy Diamonds (intense yellow, pink, blue) follow different grading.
Types of Diamond Inclusion You See: pinpoint, feather, chip, cavity. Most SI1 inclusions invisible to naked eye.
Carat-weight trick: Two diamonds of same carat weight may appear different size depending on cut proportions – always check dimensions.

Natural Diamond

Lab Grown

4Cs Guide

Burrows Jewellers certified diamonds – each stone accompanied by IGI/GIA report.